Liquidity Leader Wave in a Box
SSGA
The Liquidity Leader Wave in a Box Marquee for SSGA -Our objective was to develop an impactful and memorable representation of the liquidity advantage of State Street Global Advisors’ funds. What better than a live marquee overhead of our booth?
Originally conceived as a 5-sided animation, the reality was this 70-year-old hotel ballroom could only support a certain amount of weight with their antiquated rigging. All of that algebra from middle school came in handy to determine exactly how many screens we could fly and then determine the aspect ratio of what became a 3-sided active wave box.