The Liquidity Maze VR
State Street Global Advisors
The SSGA Liquidity Maze VR experience was developed within mere weeks. The objective was to create a competitive game for our guests that illustrated the challenge of finding easily liquidated investment funds while keeping it fun, and not TOO hard.
Nods to our Miami location were added throughout the experience.
Our digital art partners worked on realism down to the surface grain of cement and the direction of cast light.
If a guest lingered too long in the incorrect direction, subtle neon lights would signal the way.
A nostalgic nod to Frogger was an age appropriate reference for our convention crowd.
A VR experience can take months to years to develop. Our Liquidity Maze was developed in weeks with a creative, responsive team and the help of Unreal Engine.
Guests returned more than once to rank higher on the displayed leader board.